What are Website Analytics?
Website analytics is the measurement, collection, analysis and reporting of website data for purposes of understanding and optimizing website usage. Google Analytics is the most common and widely used website analytics tool. Google Analytics collects the following data:
- Demographics: Age, Gender, Language, Location
- Behavior: New/Returning, Frequency, Duration, Page Statistics, Site Speed, User Flow
- Technology: Browser, OS, Network, Mobile Devices,
- Much More…